ServerBid is the completely independent server-side header bidding adapter. As part of the Prebid auction, ServerBid makes requests to n bidders (demand partners) through server-to-server connections, and returns the winning bid.
By making the requests from a server, and not from a series of individual calls on the page, ServerBid speeds up page load and enables publishers to uncap restrictions on how many bidders they can accommodate.
Some important points to note:
(1) A header bid to ServerBid sends a request to multiple demand partners, and the highest bidder is returned.
(2) ServerBid enables the publisher to maintain a direct relationship with demand partners.
(3) ServerBid brings no proprietary demand, so will never favor another partner over you.
(4) ServerBid passes the 1st price and does not 2nd price the auction.