Ad Tag (Waterfall) Implementation

Without a 3rd Party Ad Server
Publishers that are not using a 3rd party ad server (such as DFP) can have ServerBid call a unified auction, and serve the winning ad. This is achieved with...
Thu, 9 Aug, 2018 at 12:42 PM
With a 3rd Party Ad Server
Publishers that are using a 3rd party ad server (such as DFP) can have ServerBid call a unified auction, and then let their ad server serve the winning ad. ...
Thu, 9 Aug, 2018 at 12:42 PM